T&S - Growth Partner for ambitious Ecom-Brands

Twist&Schirm is your growth partner in the ecom sector. We scale your online store with our NO BS system to 7, 8 or 9-digit annual sales, with which. You become the No. 1 in your market and build exit value

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102 Reviews

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42 Reviews

102 Reviews

17 reviews

Over 300 successfully scaled brands.


Over 300+ customers trust Twist&Schirm

We have already successfully scaled over 300 brands. Among them Glad Skin, Käfer, Gaia, Redbull and many more! See our references for yourself.
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Bespoke Case Studies

We are different than traditional agencies

We are not a run-of-the-mill performance marketing agency, we are your Ecom Growth Partner with over 25 experts in our team and over 300 successfully scaled brands.

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T&S as a partner


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What successful customers say

Still not convinced? Take a look at what real customers have to say about working with Twist&Schirm!
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Secure your Free Value Audit now!

In a free ad account audit, we analyze your initial situation and create an individual strategy with the most promising ad channel for your eCommerce business

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Team picture cloud June 2023

to frequently asked questions

We will gladly answer any questions you may have in a free consultation with our account manager.

What makes Twist & Schirm special as an eCommerce agency?

Focus, Experience & Innovation.

Many agencies serve 20 different industries with 20 different services and are also new to the market. We are totally focused on eCommerce as an industry and performance marketing as a service.

We have also served hundreds of clients over the years, from startups / SMEs to DAX/MDAX and S&P Global 1200 corporations. We believe that an advertising environment that is becoming more complex and sophisticated by the minute can only be met with total focus. That's why we've recruited colleagues from the Google Ads & Meta Ads teams of the platforms themselves, dedicated ourselves to eCommerce performance marketing for years, cumulatively our media buyers have decades of experience managing cumulatively high 8-figure advertising budgets.

Nevertheless, the ads are only ever as good as the media buyer in charge, which is why we've implemented our proprietary rotation system. With us a senior media buyer + a key account manager are always in the lead of the project for accountability reasons. In the background, our media buyers rotate so that we can eliminate subjectivity in the advertising account as much as possible and our colleagues do not become blind to their own work. In addition, we regularly engage various external media buyers for cross-audits of your advertising account so that you don't have to and we regularly get new perspectives on the ads. 


Because we are so confident in our innovative model, we also work with a performance based component in our pricing so that our goals are perfectly alligned: make as much money as possible for your eCommerce business.

How does a collaboration with T&S work?

First, we find out in a no-obligation initial consulation & an audit of your advertising channels, whether a cooperation makes sense at all. If there is more potential in your Google Ads, Meta Ads, TikTok Ads advertising accounts and whether you can get more revenue out of them at all.

In this way, our experts also want to give you the certainty that, if it comes to a collaboration, we know exactly where to start, what we will tackle first and what you can expect. When the collaboration starts, the roadmap is already clear.

A key account manager then takes over the coordinative & communicative lead, and a senior media buyer takes over the operational lead. Our proprietary rotation system operates in the background to eliminate subjectivity as much as possible.

You can thus always be sure that your ads are maximized. If, in the rarest of cases, it is not profitable, you can also be sure that it was not due to the expertise of the individual, but to the advertising channel.

Of course, we will then support you in selecting the most promising channel for your business case. We want to minimize this residual risk for you by alligning our goals with a performance based component in our pricing. 

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What advertising channel (Google Ads, Meta Ads, TikTok Ads, SEO/CRO) is best for my E-Commerce business?

This is always individual and does depend on the following aspects (non-exhaustive), which we will find out together with you in the free consultation / audit:
- The history of your advertising accounts
- Your monthly budget
- Your margins
- Your competition
- Seasonal factors

For example, push marketing (Meta Ads, TikTok Ads) is normally more expensive than pull marketing (Google Ads), because we have to pay for more advertising touchpoints. In search marketing, the customer searches for a product, so the purchase intention is a bit higher and the customer needs less touchpoints to convert and is therefore usually a bit cheaper.

In push marketing, the customer may not necessarily be looking for our product and must first be convinced that he needs it at all. This requires more advertising touchpoints and is therefore a bit more expensive.

Now it depends on your margins and growth plans what is profitably possible. Ideally, it will be a combination of several channels, which are becoming more and more interdependent by the day anyway. 

Similarly, on Google Ads we are limited externally, how many searches there are for your product, your product category. On Meta Ads / TikTok Ads we can always spend more advertising budget and scale. However, the question then is how profitable.

As a rule (without having more information), it is often recommended to start with Google Ads, as it is more profitable and we use your budget in the most cost-efficient way. We do this until we have converted the existing search volume in the best possible way. Then we can look at Meta Ads & TikTok Ads.

What makes the most sense in your individual case, we will be glad to clarify in a no-obligation initial consultation with you. Or just send us a contact request here where you briefly describe your case.

We have served hundreds of clients, from small budgets to million dollar budgets and it is very individual.

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Profitable growth vs. aggressive growth?

Over the years, we have managed hundreds of projects, with multi-million $ advertising budgets, from startups / SMEs to DAX/MDAX/S&P Global 1200 corporations. Across all target groups, 2 scenarios have emerged. 

Every company always wants to grow as fast as possible and be as profitable as possible.
In paid advertising, however, these goals are somewhat contrary. The background is that as the budget increases, the target group becomes more and more saturated, so we pay more and more over time for the marginal next customer.

This is because we first persuade the "hottest" customers with the highest purchase intention. These require less persuasion, which requires fewer advertising touchpoints that we have to pay for.

We then tap into "warm" target groups. These still require little persuasion, but already somewhat more and are therefore somewhat more expensive.

Finally, we have to tap into colder and colder target groups, which are more and more outside our core target audience, therefore require more persuasion (more advertising touchpoints) and therefore become more expensive and more expensive.

However, it is individual when this saturation occurs. For every company, however, the question arises at a certain point: what are the maximum marginal costs that I can pay or want to pay for a new customer. Each company finds its equilibrium individually.

Now there are 2 scenarios. 

Company 1 wants to grow profitably first and foremost. Profitability > growth. Profitability is prioritized over growth.
Company 2 primarily wants to grow as quickly as possible. Growth > profitability. Growth is prioritized over profitability.

In scenario 1, we increase the budget more conservatively, grow more slowly, but more profitably. We get feedback from the market and can iterate on this basis. We slowly approach the individual equilibrium of the company from below. Often, the marginal scenario is then the absolute upper limit that we can spend on advertising. This is where you then have to look at advertising channels outside of paid advertising. From our experience, this is usually the case with self-funded companies.

In scenario 2, we increase the budget more aggressively. As a result, we also approach the marginal scenario much faster. We often get communicated that we should just not lose money on the initial purchase. So we don't earn anything on the customer's first purchase, just refinance the advertising costs. If the business model does not allow for many repeat purchases, this strategy makes less sense. If it has to be even more aggressive growth, money is often be deliberately lost on the first purchase, which is refinanced via the lifetime value of the customer. To determine the marginal cost here, one should know one's lifetime value very well. In our experience, this is usually the case for leveraged / VC funded companies.

The ideal approach for each company lies within these two marginal scenarios. Here, too, we are glad to advise you.

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I have a business that is not a classic pure-bred eCommerce business (SaaS, streaming provider, online course, ...).

We define eCommerce as any website where an online purchase transaction is possible. Online courses, streaming providers, SaaS, ... are subcategories for us and it makes no difference for our work, because we optimize for the purchase event. We have a lot of experience in this area as well. If you tell us your business, we will be glad to send you the most suitable case studies.

Purchase is the highest optimization goal in the paid advertising world. Any lower level goals such as lead generation are easier to implement. Leads can always be generated, but there is always the question of how qualified the lead is and whether he will ultimately not buy.

We prefer to optimize for the purchase event, because here it is ultimatively and without question clear that the customer buys.

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What does it cost to work with T&S?

We have a mixed model with a fixed fee, as well as a performance-based part to financially align our incentives. Because then our sole interest is to maximize the revenue of your E-Commerce business.

With >100.000$ monthly advertising budget, as well as corporations with procurement guidelines / fixed budget planning, we have also made the experience that this mixed model is difficult to implement. We are also open to just a fixed fee, but prefer the mixed model, as we have experienced that the working relationship is all the more cooperative.

However, the exact scope of the investment depends on your specific advertising budget, your starting position and your goals, and of course the scope of the advertising platforms.

Here we can be specific as soon as we have been able to get a picture of your advertising accounts.

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