T&S

German email marketing for established brands

US e-commerce brands already selling in Germany

You have German orders. Now give the market a dedicated email process.

A German-speaking email partner for established US brands with a functioning German storefront or market setup. Local campaigns and flows with clear cross-team ownership.

A selected Klaviyo customer project
4% to 36%

Attributed email revenue share across 2 periods of 181 days.

See the dashboard case

450+brands supported by T&S

E-commerceEstablished online stores

German + EnglishLocal delivery, clear communication

Your German business is already underway

Move from initial international sales to organised local retention.

Your US brand has a working business and German customers are already buying. The next stage is to understand those customers and maintain a channel that supports the actual local experience. We start with the existing account, German orders and messages already sent.

A market can be commercially active while its email programme remains an afterthought. Product links may point to the wrong storefront, content may be English-only and local questions may be missing. We turn these gaps into a prioritised scope of work rather than assuming that a new platform is the answer.

From international setup to local delivery

What needs a German-market decision.

WorkstreamPractical questionOutput to agree
Local destinationDo links, offers and prices match the German store experience?An approved market brief and tested destination paths.
Product messagingWhich statements and explanations are approved for the local programme?German content grounded in approved product information.
LifecycleWhich German segments and purchase events are useful?A practical welcome, post-purchase and reactivation plan.
Team handoverHow are US product inputs and German approvals coordinated?A named owner, deadlines and a predictable review route.

Localise the operating plan

Local content needs a complete operational brief.

We agree on terminology, tone, product explanation and the intended action. The German content is reviewed around customer understanding and mobile readability. Campaign copy uses the operational information your team has approved for the German buying experience.

Your fulfilment and policy teams remain the source for delivery, returns and other market-specific information. The email programme reflects those decisions. We do not treat a translated US campaign as automatically suitable for every market or assume that sending infrastructure alone creates customer relevance.

A clear working relationship

A working rhythm across time zones.

We define when briefs, product information and feedback are needed so work can progress without relying on constant live calls. Campaign drafts and decisions can be documented for asynchronous review, with scheduled conversations for priorities and results.

The call focuses on your existing German business, current platform and internal resources. T&S can then take on agreed German copy, design, campaign and flow work. The strongest fit is a brand with real customers and a plan to invest in professional local delivery.

How we work

A German retention partner your existing team can work with.

1. Start with the current business. We discuss your German orders, customer base, email platform and internal team. Bring the work you have already done: a live account and real customer questions make the discussion more useful than a blank launch plan.

2. Agree on priorities and ownership. We define which improvements matter first, who supplies product information and who approves messages. T&S can take on the agreed campaign, copy, design and automation work while your team keeps control of products, offers and operations.

3. Review commercial performance. We distinguish campaigns from automated flows, look at attributed revenue alongside repeat purchases and list health, and turn the findings into the next work cycle. The scope and reporting cadence are agreed before work starts.

Before we talk

Questions worth answering.

Can you work with a US-based team?
Yes. Collaboration can be organised in English with documented inputs, approvals and an agreed review schedule.
Does this include legal or tax market-entry advice?
The scope is email marketing. Legal, tax and operational decisions stay with your responsible teams and advisers.
Can the US account remain active?
Existing markets and messages are reviewed before changes. German work is planned with account dependencies and ownership in mind.
Can you help before we have any German operations?
The focus here is established brands with operational readiness and initial German-market activity. The call is used to assess whether that stage fits the service.

Your next step

Book a call about your German email channel.

You already have a functioning business and have started selling in Germany. Let us discuss how to professionalise the German email channel around your existing customers and orders.

Tell us your store platform, email tool and current German-market activity. We will use the call to understand the fit and agree on a sensible next step.

Choose a suitable time below.

Open booking calendar