T&S

German email marketing for established brands

German-speaking Klaviyo agency

Your Klaviyo account is live. Give Germany a proper retention plan.

T&S helps international e-commerce teams improve the German email channel in Klaviyo: prioritised flows, campaign delivery, German copy and a workable approval process.

A selected Klaviyo customer project
4% to 36%

Attributed email revenue share across 2 periods of 181 days.

See the dashboard case

450+brands supported by T&S

E-commerceEstablished online stores

German + EnglishLocal delivery, clear communication

An account-specific starting point

Start with the German customers already in your account.

An international account often contains different markets, languages and customer histories. Before adding German campaigns, we clarify how those audiences are identified and what data is available. A country signal and a language preference do not automatically mean the same thing.

We review the existing store connection, important events and current messages within the agreed scope. The aim is a practical foundation for relevant campaigns and lifecycle work. Existing successful content and useful account structures remain part of the planning.

From account to delivery

The work behind a German Klaviyo programme.

AreaWhat we planWhat needs agreement
AudiencesGerman-market and language-based groups supported by useful data.Sources of market information and handling of unknown values.
FlowsWelcome, cart, post-purchase and reactivation priorities.Triggers, filters, content and ownership of testing.
CampaignsProduct-led German messages and relevant local offers.Calendar, approvals, stock and destination pages.
ReportingCampaign and flow contribution alongside customer behaviour.Metric definitions and the review rhythm.

Local copy, shared brand

German content should still sound like your brand.

We agree on tone, terminology and how product value is explained. A literal English subject line may be too long or awkward in a German mobile preview. The message can be rewritten around the same offer while preserving the brand and the intended action.

Klaviyo documents language-based content and Shopify Markets support. Those features still need a correct setup and human review. We check the required scope in your account rather than assuming that every language, product block or link is already localised.

What this means for your team

A clear handover between your team and T&S.

Your team provides approved product information, market operations and decisions on offers. T&S can take on the agreed campaign, copy, design and flow work. Store development and custom data changes have a named technical owner.

If an account is being transferred from another team, we document what is already running and which responsibilities move. The priority is continuity and a sensible improvement plan. Book a call to discuss the current German business, account and delivery needs.

How we work

A German retention partner your existing team can work with.

1. Start with the current business. We discuss your German orders, customer base, email platform and internal team. Bring the work you have already done: a live account and real customer questions make the discussion more useful than a blank launch plan.

2. Agree on priorities and ownership. We define which improvements matter first, who supplies product information and who approves messages. T&S can take on the agreed campaign, copy, design and automation work while your team keeps control of products, offers and operations.

3. Review commercial performance. We distinguish campaigns from automated flows, look at attributed revenue alongside repeat purchases and list health, and turn the findings into the next work cycle. The scope and reporting cadence are agreed before work starts.

Before we talk

Questions worth answering.

Can you work in our existing Klaviyo account?
Yes. Existing flows, campaigns and useful structures are reviewed and incorporated into the agreed plan.
Is T&S based in Germany?
T&S is based in Munich, Germany. International collaboration can be organised in English.
Can one account serve several markets?
That depends on the store and data setup. We assess the required market and language structure in the actual account.
Do you offer a fixed revenue guarantee?
The scope is based on the account, customer base and work required. Outcomes are reviewed through agreed metrics rather than a universal revenue promise.

Your next step

Book a call about your German email channel.

You already have a functioning business and have started selling in Germany. Let us discuss how to professionalise the German email channel around your existing customers and orders.

Tell us your store platform, email tool and current German-market activity. We will use the call to understand the fit and agree on a sensible next step.

Choose a suitable time below.

Open booking calendar

Technical references, checked 6 November 2026: Klaviyo: language-based content · Klaviyo: Shopify Markets · Klaviyo: flow basics