A selected Klaviyo customer project
From 4% to 36% Klaviyo-attributed email revenue share.
Two dashboard views, each covering 181 days. A closer look at the email channel, total store revenue and the split between campaigns and automated flows.
Attributed email revenue share across 2 periods of 181 days.
See the dashboard case450+brands supported by T&S
E-commerceEstablished online stores
German + EnglishLocal delivery, clear communication
Two comparison periods
The dashboard figures, made readable.
This selected customer example shows how the email channel developed across two comparison periods of 181 days each. The dashboard reports store revenue and revenue attributed by Klaviyo to email. The figures below preserve that distinction.
The first period contains €94,017.21 in attributed email revenue against €2,276,714.52 in store revenue. The second contains €1,352,892.32 against €3,768,311.43. Rounded to whole percentages, the attributed share moves from 4% to 36%.
Dashboard data
Before and after: the reported values.
| Metric | First 181-day period | Second 181-day period |
|---|---|---|
| Total store revenue | €2,276,714.52 | €3,768,311.43 |
| Klaviyo-attributed email revenue | €94,017.21 | €1,352,892.32 |
| Email revenue share, rounded | 4% | 36% |
Original dashboard
The two source views.
Campaigns and flows
Where the second period's email revenue was attributed.
| Channel component | Reported email revenue |
|---|---|
| Campaigns | €795,711.53 |
| Automated flows | €557,180.79 |
| Total | €1,352,892.32 |
Reading the result
Why the split matters for an operating plan.
Campaigns and automated flows serve different purposes. Campaigns provide planned product and promotional moments. Flows respond to defined customer situations. Reviewing them separately helps identify where the next useful work belongs.
For your account, the relevant starting point may be a missing customer journey, stronger campaign planning or a more reliable data foundation. We use the actual account and customer base to decide the scope. The dashboard is a concrete example to discuss, not a substitute for assessing your business.
Attributed email revenue describes the amount assigned by the platform under its measurement setup. It should be read alongside store performance, repeat purchases and list quality. These definitions are agreed when a programme is reviewed.
Before we talk
Questions worth answering.
Who is the customer?
Are both periods the same length?
How much came from flows in the second period?
Does this guarantee the same outcome for our store?
Your next step
Book a call about your German email channel.
You already have a functioning business and have started selling in Germany. Let us discuss how to professionalise the German email channel around your existing customers and orders.
Tell us your store platform, email tool and current German-market activity. We will use the call to understand the fit and agree on a sensible next step.
Choose a suitable time below.
Open booking calendarRelevant next questions