UGC AuthenticSocial Ads Agency
Would you like to enrich your marketing mix with user-generated content (UGC) and inspire your target group with authentic content?
Then we are the right partner at your side! As a specialized UGC agency, we design strategies and find content creators that represent your product and brand with maximum credibility. Offer your target group a change from classic advertising - with UGC content and UGC ads from Twist&Schirm!
- +€15 million ad budget per year
- Only eCommerce
- +300 customers
- Only Performance Marketing
42 Reviews
102 Reviews
17 reviews
42 Reviews
102 Reviews
17 reviews
Already more than 300+ satisfied customers
References:
Advantages of our user-generated content agency: what makes Twist&Schirm stand out
At Twist&Schirm, we focus on promotional videos and posts with maximum authenticity! By choosing a content creator perfectly suited to your company and your marketing, we succeed in presenting your brand and your products in a credible way. This way, you will achieve the best possible performance of your UGC Ads in cooperation with us. The other advantages of working with our UGC agency at a glance:
Multiple formats: Choose one format for UGC (e.g. videos) or have your content played out in multiple formats! With us, you offer your customers a varied experience of your brand.
Own Creator Base: The relevant UGC platforms only act as intermediaries and refer Creatives to companies. Our own creator base makes collaboration faster and more efficient.
Performance marketing: As an experienced agency for performance marketing, we are data-driven and meticulously evaluate the placed advertising videos and other user-generated content - conversion, ROAS, CTR, etc.!
Analyses, tracking and reports: In order to operate performance marketing, you need tools and concepts to evaluate the key figures efficiently. We provide you with all this and regular reports!
Optimization and retargeting: We constantly evaluate your advertising and take measures to optimize it. Through retargeting, we offer customers a solution to complete abandoned purchases after all.
Cross-platform: to drive your growth quickly, we set up UGC ads on demand on multiple social media channels (Instagram, Facebook, etc.) and provide more customer touchpoints for each user.
Fair prices: Since we don't have to pay fees to middlemen, prices are low. We connect Creators with you. Based on your meetings and Creator content, we run Winning Ads.
Why is user-generated content worthwhile in marketing?
In specialist circles, this is sometimes referred to as "ad fatigue". Users on the Internet are overtired by the many ads on various channels. From Google Ads to Facebook Ads to ads in mail accounts, users are confronted with classic advertising from companies. No matter how well designed the advertising may be and how finely the product may be presented, some users become jaded and the advertising misses its mark.
The appropriate and conversion-boosting answer to user ad fatigue is user-generated content (UGC). With UGC, the ads are not served by the company itself, but by one or more content creators. A content creator is a person who is trusted by their subscribers. In addition, a content creator is skilled at promoting products authentically, thereby making users feel that the product in question is actually the best one for them. Content creators can be influencers, but they don't necessarily have to be. First and foremost, our creators are experts in UGC ads and the various platforms. This means they know what's trending on TikTok and other channels and create content that has 300-400% better click-through rates.
UGC marketing is mainly carried out on social media channels, with Facebook, Instagram, YouTube and TikTok in particular offering the prospect of high conversion rates. The advantages of UGC marketing are particularly noticeable in e-commerce for B2C customers, because the potential customers for most e-commerce products can be reached via social media and thus via the social ads.
- Target group is looking for you
- Ideal for the start
- Cheap click prices
- Popular search engine
- Huge potential
Over 300+ customers trust Twist&Schirm
What are you waiting for? Become a satisfied customer too and scale your online store with the support of Twist&Schirm.
Case studies of successful clients
We are known for above-average results and our renowned clients appreciate that.
Fruit eCommerce
Simon Lahdo
supervising key account manager
F&B eCommerce
Lukas Schirmer
supervising account manager
Textile eCommerce
Mike Herrling
Owner
80%
Quick Commerce App
Moritz Fritzen
CMO
60.000
App Downloads
TikTok CPM
Streaming Yoga Videos & More
Michal Lebovich
VP Content Ops
Luxury, Lifestyle & More
Steven Ruzic
Managing Director
Multishop Holding
Nils Bluhm
Managing Director
BMW Motorcycle Shop
Harriet Siebenrock
Managing Director
Beauty online store
Julie Snape
Chief Marketing Officer
Bespoke Case Studies
- We have served hundreds of clients with various challenges, small advertising budgets, as well as >1.000.000 $. To have representative case studies for every budget & challenge here is possible to a limited extend. Tell us about your budget & challenge and our experts will send you the most fitting references.
We are different from classic marketing agencies
T&S is not a classic marketing agency! We are the absolute experts for performance marketing in eCommerce.
Traditional marketing agencies
- Limited flexibility
- No focus
- Slow response times
- High cost: Traditional UGC marketing agencies are expensive and burden small businesses with limited budgets.
- Slow response times to requests or changes often due to too many customers
- Less personalization
- Lack of integration with other channels
- Lack of transparency
VS
T&S as a partner
VS
- Success oriented strategies
- Professional support in the development and implementation of effective user-generated content strategies
- Extensive subject matter knowledge and expertise in email marketing.
- Detailed measurement & analysis of the campaigns
- Success-driven strategies to increase customer retention, revenue growth and ROI.
- Automation and personalization
- Continuous measurement, analysis and optimization
Over 25 experts for your success
Our latest YouTube videos
Our service flow: Strategically coordinated social ads and compelling content creators
In today's digital age, UGC marketing has become one of the most important tools for reaching and effectively communicating with customers. UGC marketing involves the targeted use of user-generated content to send information, offers, updates, and other relevant content to a group of people who have previously signed up for it. The following steps are required for an effective user-generated content strategy.
01
Consulting
After the initial contact, our service begins with an individual consultation. In the course of this, we discuss your current situation, your expectations and the potential of UGC Ads in your individual case.
02
Planning
Defining both the marketing objectives and the target audience is essential for UGC Ads to be successful. By defining both aspects, we are able to develop a customized UGC strategy and select the right content creators.
03
Strategy development and implementation
In consultation with you, our team will create a roadmap for which social media should be used in UGC marketing and which content creators are suitable for authentic product marketing.
04
Permanent evaluation
By continuously evaluating the UGC ads, we are able to design and optimize the marketing in a highly individualized way. In this way, we get the maximum effect for you at the lowest possible cost to achieve your goals.
Big advantage: Own Creator Base for more efficiency and performance
We would especially like to emphasize our Creator Base, which makes many of the other advantages possible in the first place. With UGC platforms, you pay fees to middlemen who then forward creators to you at relatively high referral fees. We, on the other hand, have access to a wide network of Creators who we connect directly with you. Many of the Creators even direct requests for new clients to us, so we receive their services at lower rates than if you were to ask a Creator directly.
Working directly with the Creator results in tremendous efficiency and speed. You don't have to send your order to the creator through intermediaries, but can communicate directly with them and describe your needs. Creators then better understand your brand and create the video or other content you want right the first time with good quality, resulting in fewer iteration loops as we work together. We are also experts in Facebook Ads and TikTok Ads. We know what makes for successful advertising and can help you find the creator that best fits your brand.
Combination with other services
Also worth mentioning at this point are the other services we offer as a marketing agency. Feel free to let our team set up the email marketing and Google Ads for you!
The best thing to do is to contact us for an individual consultation and let us discuss together which measures in your marketing mix generate the best synergy effects.
Scale your online store with T&S now
In a free ad account audit, we analyze your initial situation and create an individual strategy with the most promising ad channel for your eCommerce business
FAQ: User-generated content agency
We have compiled the answers to the most frequently asked questions on the subject of user-generated content (UGC) for you here.
What is meant by UGC?
What does a UGC agency do?
A UGC agency has knowledge of marketing on social media channels (Facebook, Instagram, TikTok and others) and contacts with content creators. With these resources, the UGC agency creates promotional videos and other ads for companies (especially those in e-commerce). Since each UGC Ad is created by influential users, the many followers of the ad usually donates a great deal of trust.
What is the cost of a UGC agency?
The costs for the services of a user-generated content agency cannot be said in advance. Prices vary depending on how extensive the collaboration is and what goals and wishes a customer expresses. Therefore, please feel free to contact us and get a free consultation!