Email marketing agency in
Munich
As a professional email marketing agency in Munich, Twist&Schirm will ensure that you encourage customers to make more purchases with customized newsletters and achieve a high return on investment (ROI) in the process.
- +€15 million ad budget per year
- Only eCommerce
- +300 customers
- Only Performance Marketing
42 Reviews
102 Reviews
17 reviews
42 Reviews
102 Reviews
17 reviews
Already more than 300+ satisfied customers
References:
Email marketing:
Still up to date
In view of the increasing importance of social media and the central role of a search engine-optimized website, e-mail marketing is falling short for some companies. The question is even increasingly being raised as to whether an investment in email marketing is worthwhile at all. From a purely statistical point of view, there are numerous arguments in favor of using e-mail marketing. For example, email marketing outperforms search engine advertising in several relevant metrics, especially in open rate (31.2%) and ROI (4,400%). In our day-to-day professional practice, we also find that email marketing is more than just timely.
- High degree of personalization: There is hardly any other marketing method that offers such comprehensive personalization options as newsletters. Subscribers receive completely individualized offers based on their interests.
- Above-average ROI: Unlike search engine advertising, with email marketing companies do not compete with other companies and do not have to invest an advertising budget. Therefore, the investment is manageable and the ROI is high.
- Diverse marketing: Whether campaigns for customer retention, customer win-back or increasing sales: e-mail marketing offers all the scope. The individual campaigns can be automated and precisely evaluated using modern tools.
In order for these and other potentials of e-mail marketing to unfold optimally, careful analyses, the development of newsletter designs tailored to the target group, a marketing strategy and professional implementation, as well as permanent monitoring to optimize the conversion rate and other key figures are required in advance. This is where our services as an email marketing agency in Munich come in.
Get to know Klaviyo and make email marketing accurate
With the help of the templates and functions in Klaviyo, campaigns can be created easily. Thanks to the many features for segmenting campaigns, it is possible to tailor campaigns to customers in a highly individualized way. Once the campaigns have been launched, Klaviyo's performance marketing qualities come into their own: numerous KPIs can be listed in reports and analyzed contextually with other key figures. In addition, the Customer Data Platform (CDP) provides detailed information on the data, which promotes in-depth analysis as well as optimization of marketing.
Our services for efficient e-mail marketing in Munich
As an email marketing agency for online stores and other companies, we analyze the target group or are guided by the target group analysis of our customers. Based on the analyses, unique newsletters and customized campaign strategies are created. In the process, we either create the newsletter templates or advise our customer on the design of the newsletters. The goal is a design that is adapted to the target group and the campaign.
- Customer recovery campaigns
Webshop operators are very familiar with the problem: Shortly before the purchase, the customer aborts and leaves the site. As an email marketing agency for online stores, we use solution-oriented remarketing to contact customers who thought they were lost and convince them to buy after all with individual solutions.
- Customer loyalty campaigns
Retain customers and bind them to the company? To do this, we set up newsletter campaigns in which customers are sent the appropriate offers based on their interests. By analyzing buying behavior, demographic characteristics and other aspects, we lay the foundation for customized newsletters.
- Campaigns to increase sales
Customers have made a purchase and are happy? Then it may be time to start a cross-selling campaign to offer them more suitable products. Info on special offers, upselling, sending discount codes and other sales-increasing measures are also possible with our email marketing agency in Munich.
We implement these and other campaigns in a target group-specific manner, following a strategy that we have previously designed individually in coordination with our customers. Thanks to the precise functions in the Klaviyo email marketing tool, we are able to analyze the behavior of newsletter subscribers and various key figures of email marketing and make constant optimizations.
By analyzing open, click, conversion and unsubscribe rates, we at Twist&Schirm draw conclusions regarding the performance of email marketing and optimization potential. We then take the right measures to increase ROI and improve the operating result from email marketing.
Secure contemporary e-mail marketing in Munich
Especially in Munich, economic development is advancing. Companies that want to set up successful e-mail marketing locally and also beyond Munich need a professional partner who develops marketing concepts at the cutting edge. We at Twist&Schirm would be happy to serve you as such a partner.
Contact us today and take full advantage of all the possibilities with your email marketing in Munich!
- Target group is looking for you
- Ideal for the start
- Cheap click prices
- Popular search engine
- Huge potential
Over 300+ customers trust Twist&Schirm
What are you waiting for? Become a satisfied customer too and scale your online store with the support of Twist&Schirm.
Case studies of successful clients
We are known for above-average results and our renowned clients appreciate that.
Fruit eCommerce
Simon Lahdo
supervising key account manager
F&B eCommerce
Lukas Schirmer
supervising account manager
Textile eCommerce
Mike Herrling
Owner
80%
Quick Commerce App
Moritz Fritzen
CMO
60.000
App Downloads
TikTok CPM
Streaming Yoga Videos & More
Michal Lebovich
VP Content Ops
Luxury, Lifestyle & More
Steven Ruzic
Managing Director
Multishop Holding
Nils Bluhm
Managing Director
BMW Motorcycle Shop
Harriet Siebenrock
Managing Director
Beauty online store
Julie Snape
Chief Marketing Officer
Bespoke Case Studies
- We have served hundreds of clients with various challenges, small advertising budgets, as well as >1.000.000 $. To have representative case studies for every budget & challenge here is possible to a limited extend. Tell us about your budget & challenge and our experts will send you the most fitting references.
We are different from classic marketing agencies
T&S is not a classic marketing agency! We are the absolute experts for performance marketing in eCommerce.
Traditional marketing agencies
- Limited flexibility
- No focus
- Slow response times
- High cost: Traditional email marketing agencies are expensive and burden small businesses with limited budgets.
- Slow response times to requests or changes often due to too many customers
- Less personalization
- Lack of integration with other channels
- Lack of transparency
VS
T&S as a partner
VS
- Success oriented strategies
- Professional support in developing and implementing effective email marketing strategies.
- Extensive subject matter knowledge and expertise in email marketing.
- Detailed measurement & analysis of the campaigns
- Success-driven strategies to increase customer retention, revenue growth and ROI.
- Automation and personalization
- Continuous measurement, analysis and optimization
How does email marketing work ?
In today's digital era, email marketing has become one of the most important tools for reaching and effectively communicating with customers. Email marketing uses targeted emailing to send information, offers, updates and other relevant content to a group of people who have previously signed up for it. An effective email marketing strategy requires the following steps.
01
Structure of the e-mail contact list
The first step in email marketing is to build a quality email contact list. This can be achieved by encouraging website visitors to sign up to receive emails. Companies can also use offline channels such as events or retail outlets to encourage potential customers to sign up. An email list consists of people who have already shown some interest in the company's products or services.
02
Content creation
Once your email list is built, the next step is to create interesting and relevant content. The content should aim to address the needs and interests of the recipients and provide them with added value. This can take the form of informative articles, exclusive offers, newsletter campaigns, product updates, event invitations or even personalized messages.
03
Email list segmentation
One of the strengths of email marketing is automation. Companies can plan email campaigns in advance and send them automatically using tools. This makes it possible to choose the right time to send the emails and minimize the workload. For example, a welcome email can be sent automatically immediately after registration, while birthday messages are sent automatically to existing customers to strengthen customer loyalty.
04
Planning and automation
One of the strengths of email marketing is automation. Companies can plan email campaigns in advance and send them automatically using tools. This makes it possible to choose the right time to send the emails and minimize the workload. For example, a welcome email can be sent automatically immediately after registration, while birthday messages are sent automatically to existing customers to strengthen customer loyalty.
05
Compliance with legal regulations
When it comes to email marketing, companies must also ensure that they comply with the applicable legal provisions. This includes, for example, obtaining recipients' consent before sending emails and the option to unsubscribe from receiving further messages at any time. Companies should be aware of applicable data protection laws and ensure that their email marketing practices comply with them.
06
Measurement and analysis
To evaluate the success of an email marketing campaign, it is important to measure and analyze the right metrics. Typical metrics include open rate, click rate, conversion rate, and unsubscribe rate. This data provides insight into how well messages are resonating with recipients and how effective they are at triggering the desired actions. Analyzing these metrics helps optimize future campaigns and achieve better results.
Scale your online store with T&S now
In a free ad account audit, we analyze your initial situation and create an individual strategy with the most promising ad channel for your eCommerce business
FAQs to email marketing for online stores
We have summarized the answers to the most frequently asked questions related to email marketing below.
What is email marketing?
What are the benefits of email marketing?
Email marketing offers several advantages for companies. It enables direct communication with customers, promotes customer loyalty, increases sales, supports customer acquisition, and provides a way to measure and analyze campaign results.
How do I build an email list?
An email list can be built through a variety of methods. Companies can encourage visitors to their website to sign up to receive emails. Offline channels such as events or points of sale can also be used. It is important to emphasize the added value that subscribers enjoy by receiving the emails.
How often should I send emails as an online store?
The frequency of sending emails depends on various factors such as the nature of the business and the expectations of the subscribers. It's important to strike a balance between not being too intrusive, but also not being forgettable. Regular and consistent communication is recommended, but individual test runs can help determine the ideal frequency.
How can I personalize my email campaigns?
Personalization is an important aspect of email marketing. By segmenting the email list and analyzing data such as buying behavior, interests, and demographic characteristics, customized content and offers can be created. This increases the relevance of the emails and improves the chances of positive responses from recipients.
Services Mail Marketing with T&S
We are a leader in performance marketing for online stores, providing comprehensive solutions for e-commerce businesses to build and successfully implement effective email marketing strategies.
You can count on our professional know-how and experience, especially in the following areas:
Development of an individual e-mail marketing strategy for your company
Based on your individual goals and ideas, we work with you to create the optimal strategy for successful email marketing for your business. From setting up individual campaigns and creating relevant email content to constantly monitoring and optimizing the performance of your email marketing activities, the Twist & Schirm team is your professional partner at all times.
Target group analysis and segmentation
Twist & Schirm enables e-commerce companies to effectively segment their email lists and send targeted messages to specific audiences. Segmentation is based on various criteria such as buying behavior, interests, demographic characteristics or past interactions. By accurately analyzing target groups, companies can create relevant content and offers tailored to the recipients' individual needs and preferences, significantly improving the customer journey.
Email Templates and Design
An appealing appearance and professional design are crucial to attract recipients' attention. Twist & Schirm offers a wide range of email templates and design options that enable e-commerce businesses to create attractive and engaging emails. By customizing colors, fonts, layouts, and images, businesses can reinforce their brand identity and ensure consistency in their email campaigns.
Compliance with legal regulations
As an experienced email marketing agency for online stores, we naturally also support our customers in complying with the applicable legal regulations in email marketing. This includes ensuring that email recipients consent to receive emails and that they can unsubscribe from the newsletter at any time. Twist & Schirm ensures that companies comply with applicable data protection laws and regulations, thus strengthening recipients' trust and avoiding potential legal risks.
Automation and personalization with Klaviyo
Twist & Schirm uses powerful automation tools for effective performance marketing, such as Klaviyo. This allows us to efficiently plan and send your email campaigns in an automated way. Personalized emails based on recipients' buying behavior, preferences and demographic characteristics increase the relevance of messages. This makes it possible to send targeted emails to specific target groups and thus achieve a personalized appeal.
Automated follow-up campaigns
With Twist & Schirm, e-commerce businesses can set up automated follow-up campaigns to follow up with customers after a purchase or interaction. These follow-up emails can provide recommendations for similar products, thank customers for their purchase, or encourage them to take further action. By using automation, companies can ensure that customers stay in touch on an ongoing basis and improve the customer experience.
Measurement and analysis
As your reliable and competent partner in email performance marketing, Twist & Schirm offers detailed measurement and analysis tools that can be used to track the success of email marketing campaigns at any time. This provides important insights into open rate, click rate, conversion rate and unsubscribe rate. Based on this data, e-commerce companies can continuously optimize their campaigns and make improvements to achieve better results.
What is Klaviyo?
Klaviyo is an American marketing automation platform that specializes in e-commerce companies. It is a tool that allows online stores to effectively optimize their marketing activities and create personalized communications with customers. Klaviyo offers a wide range of features, including segmentation of customer data, automatic sending of emails and SMS, creation of multi-level email flows, and integration with various store systems such as Shopify, Woo Commerce, and Magento. Klaviyo is a DSGVO-compliant email marketing software. By using Klaviyo, together we can improve your customer retention, increase sales and run more targeted marketing campaigns.
What is the advantage of Klaviyo in E Mail Marketing?
The advantage of Klaviyo in the field of email marketing is that it allows companies to make their marketing communications more effective and targeted. The main advantages for Klaviyo are for us:
Personalized customer targeting, email campaign automation, integration with e-commerce platforms, detailed tracking and analytics, DSGVO compliance.
Overall, Klaviyo enables more effective, personalized and automated customer communications, resulting in increased engagement, conversion rates and ultimately revenue. This is also demonstrated by our successes with existing customers to date. We'd be happy to explain more about Klaviyo in our initial consultation.