As an online store, you are competing with countless other websites that offer similar products and services. With so much competition, it can be difficult to stand out and attract new customers. However, with the right approach, it's entirely possible to grow your customer base and build a successful online business. Let's take a look at some of the best strategies for attracting more customers to your online business.
Attract customers with engaging content through content marketing & SEO (search engine optimization)
Optimize your website for the most important search terms in your industry so that your website appears higher in the search results of search engines like Google, Bing and Yahoo.
Creating engaging content is one of the best ways to attract potential customers. This can be blog posts, videos, podcasts, infographics, webinars, or any other type of content that educates potential customers about your product or service. You should create content that is interesting and helpful. This not only builds trust with your audience, but also gives them an incentive to check out your website and learn more about what you have to offer.
If this content ranks at the top of search engines, you will reliably attract more visitors to your website. The best thing about it: Traffic from search engines has "already been bought" and is much more transactional compared to social media traffic.
Online new customer acquisition with pay-per-click advertising (PPC) - also usually called performance marketing
Use PPC advertising to get your website on the first page of search engine results. Here, you only pay when someone clicks on your ad. Make sure your ad text is compelling, relevant, and engaging so you target the right customers.
Use multiple search engines besides Google, such as Bing and Yahoo, to maximize your reach.
Acquiring new customers with social media marketing
Take advantage of social media platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube to reach new customers in a fun and engaging way. Social media is a great way to build relationships with customers and brands. You can use social media to introduce new products, post customer reviews or showcase your brand identity. Post regularly on various platforms to keep your followers engaged and interested in your offerings.
You can use these platforms to create interesting content and build reach organically or run ads in parallel, depending on your budget.
Not only can you create targeted campaigns for specific audiences, but you can also interact directly with those audiences to nurture relationships and build long-term customer loyalty. In addition, social media platforms are great for building brand awareness and increasing your company's visibility.
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Customer acquisition by means of affiliate marketing
Look for influencers or other websites that fit your industry and ask them to promote your products. In return, pay them affiliate commissions for each sale. Affiliate marketing is a great way to get more customers without spending a lot of money on advertising.
You can search for influencers in your industry who already have a large and engaged audience. Ask them to review or promote your products on their channels.
Boost customer acquisition thanks to coupons and offers
Use coupons or other offers to entice new customers. Some customers may be enticed to visit your online store by a discount or free offer. Create discounts for new customers or a limited time offer to get them to buy. You can also offer a loyalty program that rewards existing customers for their loyalty.
Which 4 Performance Marketing Channels Twist & Schirm Focuses On
Facebook Ads, Instagram Ads, TikTok Ads, and Google Ads are all forms of online advertising that allow businesses to target their audience. Here is a brief explanation of each form of advertising:
Facebook Ads:
Facebook Ads are ads that are served on the Facebook platform. Companies can target their ads to specific audiences by selecting the demographics, interests, and behaviors of the target audience. Facebook Ads are available in both the Facebook News Feed and Stories.
Instagram Ads:
Instagram Ads are similar to Facebook Ads, but they are served on the Instagram platform. Businesses can target their ads to specific audiences by selecting the demographics, interests, and behaviors of the target audience. Instagram Ads are available in users' feeds and Stories.
TikTok Ads:
TikTok Ads are ads that are placed on the TikTok platform. Companies can target their ads to specific audiences by selecting the demographics, interests and behaviors of the target audience. TikTok Ads are available in the feed as well as in the "For you" and "Following" sections.
Google Ads:
Google Ads, also known as Google AdWords, are advertisements placed on the Google search platform and on other websites in the Google network. Companies can target their ads to specific keywords and audiences by selecting the demographics, interests, and behaviors of the target audience.
An important difference between these different types of ads is the platform on which they are placed. Facebook and Instagram Ads reach users on their respective social media platforms. TikTok Ads reach users on the video app TikTok and Google Ads reach users through Google search results and through other websites on the Google network.
Each of these platforms has its own target audience and it is important to understand which platform is right for your business and which platform is right for your business and which audience you want to reach. Other differences lie in the formats of the ads. Facebook and Instagram Ads support both images and videos and carousel ads (multiple images in one ad), TikTok Ads are usually short videos and Google Ads supports both text and image and video ads.
Another important difference is the way in which the ads are placed. Facebook and Instagram Ads and TikTok Ads mostly work with a "cost-per-impression" model, where companies only pay when a user sees the ad. Google Ads mainly works with a cost-per-click model, where companies only pay when a user clicks on the ad.
It's important to understand the differences between these types of advertising to make the right choice for your business and get the best results. It can also be useful to test several platforms and choose the one that worked best.
Use email marketing
Email marketing is another great way to reach potential customers who might be interested in what you have to offer. You can create email campaigns that target specific demographic groups or interests based on data from your website analytics or customer surveys/feedback forms.
In addition, with email marketing you can automate messages so that they are sent at specific times without the need for manual intervention (e.g. a welcome message when someone signs up). This is a great way to stay in touch with existing customers while incentivizing them to buy from you again in the future.
Our conclusion on the topic of acquiring new customers as an online store
With these strategies, you should be well equipped to attract new customers to your online store! It will take time and effort, but by creating engaging content and using effective social media strategies, as well as email marketing campaigns tailored to specific audiences, you will be able to build relationships with potential customers that will increase both brand awareness and sales over time.
