Email marketing agency in
Stuttgart
Stuttgart is home to well-known large companies, SMEs, start-ups and other economic players. Due to intense competition, broad marketing, including email marketing, is advisable. Despite focus on other methods, email marketing remains efficient, offers good ROI and strong customer loyalty. As an experienced email marketing agency for Stuttgart, we strive to achieve customer goals.
- +€15 million ad budget per year
- Only eCommerce
- +300 customers
- Only Performance Marketing
42 Reviews
102 Reviews
17 reviews
42 Reviews
102 Reviews
17 reviews
Already more than 300+ satisfied customers
References:
Advantages of e-mail marketing
for online stores, service providers and other companies
Email marketing is a promising method for diverse companies. Regardless of the specifications of the target group, it can be carried out individually and with a high degree of personalization. With its characteristics, it allows a quality of direct marketing that is sought in vain in other marketing methods.
- Diverse campaign goals: Optimizing brand awareness, increasing sales, strengthening customer loyalty - thanks to the many newsletter templates and the comprehensive analysis features, a wide range of campaign goals can be easily implemented and achieved.
- Individual targeting: In our Klaviyo tool, customers can be subdivided based on various characteristics (demographics, interests, age, etc.). The e-mail lists can be segmented in order to play out newsletters to specific target groups.
- Automation: Low costs and high efficiency are more achievable through automation. Based on the stored data of the customers, target group-specific newsletters are sent automatically, which promotes a high ROI.
- Performance and analysis: As an email marketing agency for Stuttgart, we take a performance-oriented approach. Klaviyo offers precise monitoring functions for evaluating campaign success and optimization based on fixed key figures.
To give an idea of the prospects in ROI: The average ROI for email marketing is 4,400%. That's unprecedented! The open rates are also impressive at over 30%, with just over 21% of the emails sent being opened within an hour of being sent. There is a lot to be said for the use of marketing tools, because - to take one example - an increase in sales of 320% can be assumed when marketing is automated compared to non-automated email marketing.
Our daily work, the quality of the tools and email marketing itself, and the statistics show: Newsletter campaigns are anything but out in online marketing. On the contrary, professional e-mail marketing is an adequate means of efficiently meeting the current and future requirements of online marketing. Customers receive individual offers and messages in which they see themselves and their needs reflected.
Those who offer such a personalized service to customers with the help of our email marketing agency for online stores and other companies stand out in the competition. In this way, customers get the perfect reason to buy from the company on a regular basis and forgo the offers of the competition.
The Klaviyo tool as the key to high-performance e-mail marketing
The tool we use, Klaviyo, offers comprehensive functions for implementing performance-driven email marketing. In addition, Klaviyo's features include other marketing channels, such as Facebook Ads and SMS marketing. The tool's range of functions helps to find out which marketing channels generate the greatest customer lifetime value (CLV). All reports on the key performance indicators can be combined in one report or subdivided according to customer segments. In this way, the evaluation of marketing is individualized. In all of this, Klaviyo not only provides information about the key performance indicators, but also provides a convincing analysis of the points in the customer journey at which developments occur that positively or negatively influence the respective key performance indicator.
Email marketing agency for Stuttgart: The right tool for every goal
Target group, goals, competitors: These and other factors need to be analyzed in order to design a marketing strategy for email marketing. Taking into account all the relevant factors, we create a precisely defined campaign strategy for all our clients, defining the marketing actions to be taken and key figures for analysis.
In all of this, we always act in close consultation with our customers to develop a campaign strategy that fits the company. We also ensure absolute DSGVO and legal compliance for legally flawless mass mail lists and opt-ins. At the end of our preparation process, we have a strategy with a high level of brand compliance and legal certainty that fits the individual business objective.
- Increase sales
Increasing sales is the most common goal of the customers of our email marketing agency for Stuttgart. Accordingly, we provide a broad portfolio of measures in this area to achieve the goal. We use remarketing to encourage lost customers to make purchases. Newsletters for cross-selling and upselling also boost sales.
- Strengthen brand awareness
Giving insights into the company and its corporate soul is possible in an outstanding way via newsletter campaigns. Special designs of the e-mails provide customers with a unique brand experience. In addition, storytelling can be used to promote brand awareness via email marketing.
- Retain customers
Customer loyalty is achieved in part through the same measures as those used to increase sales. However, special promotions or exclusive products that allow customers to enjoy the benefits of a company are particularly important in customer retention. Corresponding special promotions can be disseminated via newsletters.
These and other measures, implemented along a clearly defined strategy by our email marketing agency for Stuttgart, are part of our service offering. Ongoing monitoring of open, click, conversion and unsubscribe rates, as well as other key figures, provides us with information on how we can continuously improve the efficiency and ROI of newsletter campaigns.
Twist&Shade takes your email marketing to the next level
Whether setting up a completely new email marketing or optimizing your existing marketing: As an email marketing agency for online stores and other companies, we guarantee cost-efficient marketing to achieve your individual goals. Ongoing campaign optimization and legal certainty make us a reliable partner for the long term.
Contact us and add high-conversion and targeted newsletter campaigns to your existing marketing!
- Target group is looking for you
- Ideal for the start
- Cheap click prices
- Popular search engine
- Huge potential
Over 300+ customers trust Twist&Schirm
What are you waiting for? Become a satisfied customer too and scale your online store with the support of Twist&Schirm.
Case studies of successful clients
We are known for above-average results and our renowned clients appreciate that.
Fruit eCommerce
Simon Lahdo
supervising key account manager
F&B eCommerce
Lukas Schirmer
supervising account manager
Textile eCommerce
Mike Herrling
Owner
80%
Quick Commerce App
Moritz Fritzen
CMO
60.000
App Downloads
TikTok CPM
Streaming Yoga Videos & More
Michal Lebovich
VP Content Ops
Luxury, Lifestyle & More
Steven Ruzic
Managing Director
Multishop Holding
Nils Bluhm
Managing Director
BMW Motorcycle Shop
Harriet Siebenrock
Managing Director
Beauty online store
Julie Snape
Chief Marketing Officer
Bespoke Case Studies
- We have served hundreds of clients with various challenges, small advertising budgets, as well as >1.000.000 $. To have representative case studies for every budget & challenge here is possible to a limited extend. Tell us about your budget & challenge and our experts will send you the most fitting references.
We are different from classic marketing agencies
T&S is not a classic marketing agency! We are the absolute experts for performance marketing in eCommerce.
Traditional marketing agencies
- Limited flexibility
- No focus
- Slow response times
- High cost: Traditional email marketing agencies are expensive and burden small businesses with limited budgets.
- Slow response times to requests or changes often due to too many customers
- Less personalization
- Lack of integration with other channels
- Lack of transparency
VS
T&S as a partner
VS
- Success oriented strategies
- Professional support in developing and implementing effective email marketing strategies.
- Extensive subject matter knowledge and expertise in email marketing.
- Detailed measurement & analysis of the campaigns
- Success-driven strategies to increase customer retention, revenue growth and ROI.
- Automation and personalization
- Continuous measurement, analysis and optimization
How does email marketing work ?
In today's digital era, email marketing has become one of the most important tools for reaching and effectively communicating with customers. Email marketing uses targeted emailing to send information, offers, updates and other relevant content to a group of people who have previously signed up for it. An effective email marketing strategy requires the following steps.
01
Structure of the e-mail contact list
The first step in email marketing is to build a quality email contact list. This can be achieved by encouraging website visitors to sign up to receive emails. Companies can also use offline channels such as events or retail outlets to encourage potential customers to sign up. An email list consists of people who have already shown some interest in the company's products or services.
02
Content creation
Once your email list is built, the next step is to create interesting and relevant content. The content should aim to address the needs and interests of the recipients and provide them with added value. This can take the form of informative articles, exclusive offers, newsletter campaigns, product updates, event invitations or even personalized messages.
03
Email list segmentation
One of the strengths of email marketing is automation. Companies can plan email campaigns in advance and send them automatically using tools. This makes it possible to choose the right time to send the emails and minimize the workload. For example, a welcome email can be sent automatically immediately after registration, while birthday messages are sent automatically to existing customers to strengthen customer loyalty.
04
Planning and automation
One of the strengths of email marketing is automation. Companies can plan email campaigns in advance and send them automatically using tools. This makes it possible to choose the right time to send the emails and minimize the workload. For example, a welcome email can be sent automatically immediately after registration, while birthday messages are sent automatically to existing customers to strengthen customer loyalty.
05
Compliance with legal regulations
When it comes to email marketing, companies must also ensure that they comply with the applicable legal provisions. This includes, for example, obtaining recipients' consent before sending emails and the option to unsubscribe from receiving further messages at any time. Companies should be aware of applicable data protection laws and ensure that their email marketing practices comply with them.
06
Measurement and analysis
To evaluate the success of an email marketing campaign, it is important to measure and analyze the right metrics. Typical metrics include open rate, click rate, conversion rate, and unsubscribe rate. This data provides insight into how well messages are resonating with recipients and how effective they are at triggering the desired actions. Analyzing these metrics helps optimize future campaigns and achieve better results.
Scale your online store with T&S now
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FAQs to email marketing for online stores
We have summarized the answers to the most frequently asked questions related to email marketing below.
What is email marketing?
What are the benefits of email marketing?
Email marketing offers several advantages for companies. It enables direct communication with customers, promotes customer loyalty, increases sales, supports customer acquisition, and provides a way to measure and analyze campaign results.
How do I build an email list?
An email list can be built through a variety of methods. Companies can encourage visitors to their website to sign up to receive emails. Offline channels such as events or points of sale can also be used. It is important to emphasize the added value that subscribers enjoy by receiving the emails.
How often should I send emails as an online store?
The frequency of sending emails depends on various factors such as the nature of the business and the expectations of the subscribers. It's important to strike a balance between not being too intrusive, but also not being forgettable. Regular and consistent communication is recommended, but individual test runs can help determine the ideal frequency.
How can I personalize my email campaigns?
Personalization is an important aspect of email marketing. By segmenting the email list and analyzing data such as buying behavior, interests, and demographic characteristics, customized content and offers can be created. This increases the relevance of the emails and improves the chances of positive responses from recipients.
Services Mail Marketing with T&S
We are a leader in performance marketing for online stores, providing comprehensive solutions for e-commerce businesses to build and successfully implement effective email marketing strategies.
You can count on our professional know-how and experience, especially in the following areas:
Development of an individual e-mail marketing strategy for your company
Based on your individual goals and ideas, we work with you to create the optimal strategy for successful email marketing for your business. From setting up individual campaigns and creating relevant email content to constantly monitoring and optimizing the performance of your email marketing activities, the Twist & Schirm team is your professional partner at all times.
Target group analysis and segmentation
Twist & Schirm enables e-commerce companies to effectively segment their email lists and send targeted messages to specific audiences. Segmentation is based on various criteria such as buying behavior, interests, demographic characteristics or past interactions. By accurately analyzing target groups, companies can create relevant content and offers tailored to the recipients' individual needs and preferences, significantly improving the customer journey.
Email Templates and Design
An appealing appearance and professional design are crucial to attract recipients' attention. Twist & Schirm offers a wide range of email templates and design options that enable e-commerce businesses to create attractive and engaging emails. By customizing colors, fonts, layouts, and images, businesses can reinforce their brand identity and ensure consistency in their email campaigns.
Compliance with legal regulations
As an experienced email marketing agency for online stores, we naturally also support our customers in complying with the applicable legal regulations in email marketing. This includes ensuring that email recipients consent to receive emails and that they can unsubscribe from the newsletter at any time. Twist & Schirm ensures that companies comply with applicable data protection laws and regulations, thus strengthening recipients' trust and avoiding potential legal risks.
Automation and personalization with Klaviyo
Twist & Schirm uses powerful automation tools for effective performance marketing, such as Klaviyo. This allows us to efficiently plan and send your email campaigns in an automated way. Personalized emails based on recipients' buying behavior, preferences and demographic characteristics increase the relevance of messages. This makes it possible to send targeted emails to specific target groups and thus achieve a personalized appeal.
Automated follow-up campaigns
With Twist & Schirm, e-commerce businesses can set up automated follow-up campaigns to follow up with customers after a purchase or interaction. These follow-up emails can provide recommendations for similar products, thank customers for their purchase, or encourage them to take further action. By using automation, companies can ensure that customers stay in touch on an ongoing basis and improve the customer experience.
Measurement and analysis
As your reliable and competent partner in email performance marketing, Twist & Schirm offers detailed measurement and analysis tools that can be used to track the success of email marketing campaigns at any time. This provides important insights into open rate, click rate, conversion rate and unsubscribe rate. Based on this data, e-commerce companies can continuously optimize their campaigns and make improvements to achieve better results.
What is Klaviyo?
Klaviyo is an American marketing automation platform that specializes in e-commerce companies. It is a tool that allows online stores to effectively optimize their marketing activities and create personalized communications with customers. Klaviyo offers a wide range of features, including segmentation of customer data, automatic sending of emails and SMS, creation of multi-level email flows, and integration with various store systems such as Shopify, Woo Commerce, and Magento. Klaviyo is a DSGVO-compliant email marketing software. By using Klaviyo, together we can improve your customer retention, increase sales and run more targeted marketing campaigns.
What is the advantage of Klaviyo in E Mail Marketing?
The advantage of Klaviyo in the field of email marketing is that it allows companies to make their marketing communications more effective and targeted. The main advantages for Klaviyo are for us:
Personalized customer targeting, email campaign automation, integration with e-commerce platforms, detailed tracking and analytics, DSGVO compliance.
Overall, Klaviyo enables more effective, personalized and automated customer communications, resulting in increased engagement, conversion rates and ultimately revenue. This is also demonstrated by our successes with existing customers to date. We'd be happy to explain more about Klaviyo in our initial consultation.