Email marketing agency in
Hamburg
A marketing strategy as clear as Hamburg's northern air, with individual and precise implementation of advertising measures: That's what you get with our email marketing agency for Hamburg. Twist&Schirm develops individual newsletter campaigns for online stores and other companies.
Benefit from our expertise, our experience and our powerful tool Klaviyo. We'll set up modern email marketing for your company that will increase your sales, retain customers in the long term and strengthen your brand.
- +€15 million ad budget per year
- Only eCommerce
- +300 customers
- Only Performance Marketing
42 Reviews
102 Reviews
17 reviews
42 Reviews
102 Reviews
17 reviews
Already more than 300+ satisfied customers
References:
Newsletter campaigns:
Direct marketing with a high ROI
Some companies doubt the usefulness of email marketing. Yet the statistics speak volumes: Globally, over 30% of promotional emails are opened, which significantly trumps the average Google Ads click-through rate of around 5%. With an average ROI of 4,400%, companies are generating 44 times the capital invested through increased sales from email marketing. Effects are also evident in the B2B segment: In surveys, more than half of business customers state that promotional emails influence their buying behavior.
Companies are increasingly investing their budget in search engine optimization of their website and in social media marketing, which is becoming more and more important. However, these companies are missing out on one fact: email is the key to cost-effective marketing with a high degree of personalization.
- Cost efficiency: The goal of advertising is a high return on investment (ROI). Because newsletter campaigns, unlike search engine advertising and social media campaigns, do not require an advertising budget, costs are low, which favors ROI.
- Personalization: A key factor contributing to the high ROI is the high level of personalization of the newsletters. Thanks to the Klaviyo tool, our email marketing agency for Hamburg can tailor each newsletter campaign precisely to the interests and needs of the users.
- Cost efficiency: The goal of advertising is a high return on investment (ROI). Because newsletter campaigns, unlike search engine advertising and social media campaigns, do not require an advertising budget, costs are low, which favors ROI.
- Personalization: A key factor contributing to the high ROI is the high degree of personalization of the newsletters. Thanks to the Klaviyo tool, our email marketing agency for Hamburg can tailor each newsletter campaign precisely to the interests and needs of the users.
- Feature richness: Certain features are needed for strategic alignment with the company's goals. Klaviyo offers us diverse functions for remarketing, sending special offers and other measures when working as an email marketing agency for online stores and other companies.
The segmentation of e-mail lists is particularly practical from this point of view: customers can be divided into groups with different interests. Subsequently, the appropriate newsletters can be sent to each group based on these interests. This process can also be automated. Our email marketing agency for Hamburg will be happy to set up appropriate segmentation and automated newsletter dispatch.
Email marketing tool Klaviyo: an ace in performance-driven marketing
Individual data analyses in prefabricated or self-created reports, comparison of key figures with self-defined benchmarks, performance analyses segmented by different customer groups: Klaviyo offers all these and more features, which is why it is a main tool for performance-driven marketing. Not only in the analysis of email marketing, but also in forecasting, Klaviyo has its strengths. Predictions are made through machine learning and make it easier to scale and optimize the marketing strategy.
The process of our work in email marketing for Hamburg
At Twist&Schirm, we place a high priority on close communication and short response times. As soon as our customers have a concern, we respond to it promptly. In our work, we always act in compliance with the law, observing, among other things, the double opt-in regulations and the laws of the DSGVO.
At the beginning of marketing, the target group analysis, the objective and the marketing measures to be taken have to be defined. From all these aspects, we develop a campaign strategy that consistently fits into the existing marketing of our customers. In doing so, as an email marketing agency for Hamburg, we cover all of our customers' requirements:
- Remarketing
Remarketing is used to win back lost customers. We analyze the reasons why customers leave and offer them solutions through individually designed emails that encourage them to buy.
- Sales growth
Special offers, discounts, cross-selling, upselling and more: everything that brings our customers sales growth, we implement as a professional email marketing agency for online stores and other companies.
- Brand awareness
Newsletter campaigns can be used to convey interesting stories about the company via storytelling. In addition, insights into the company are suitable for promoting brand awareness.
After we have developed a customized marketing strategy, we implement it on the basis of the measures decided upon. The implementation is accompanied by a meticulous and permanent evaluation of the campaign success. Using key figures such as the opening rate and the conversion rate, we as an e-mail marketing agency for Hamburg evaluate the performance of the campaigns and constantly optimize them. Through ongoing optimization, we contribute to maximizing the ROI.
Let us set up customized and modern email marketing
Email marketing is by no means out of fashion, but a successful direct marketing tool. With the right implementation, email marketing becomes a driving force for your company's sales, brand awareness and customer loyalty locally in Hamburg and across Germany.
Contact us to get an immediate response and take the first steps toward performance-driven, high-conversion email marketing!
- Target group is looking for you
- Ideal for the start
- Cheap click prices
- Popular search engine
- Huge potential
Over 300+ customers trust Twist&Schirm
What are you waiting for? Become a satisfied customer too and scale your online store with the support of Twist&Schirm.
Case studies of successful clients
We are known for above-average results and our renowned clients appreciate that.
Fruit eCommerce
Simon Lahdo
supervising key account manager
F&B eCommerce
Lukas Schirmer
supervising account manager
Textile eCommerce
Mike Herrling
Owner
80%
Quick Commerce App
Moritz Fritzen
CMO
60.000
App Downloads
TikTok CPM
Streaming Yoga Videos & More
Michal Lebovich
VP Content Ops
Luxury, Lifestyle & More
Steven Ruzic
Managing Director
Multishop Holding
Nils Bluhm
Managing Director
BMW Motorcycle Shop
Harriet Siebenrock
Managing Director
Beauty online store
Julie Snape
Chief Marketing Officer
Bespoke Case Studies
- We have served hundreds of clients with various challenges, small advertising budgets, as well as >1.000.000 $. To have representative case studies for every budget & challenge here is possible to a limited extend. Tell us about your budget & challenge and our experts will send you the most fitting references.
We are different from classic marketing agencies
T&S is not a classic marketing agency! We are the absolute experts for performance marketing in eCommerce.
Traditional marketing agencies
- Limited flexibility
- No focus
- Slow response times
- High cost: Traditional email marketing agencies are expensive and burden small businesses with limited budgets.
- Slow response times to requests or changes often due to too many customers
- Less personalization
- Lack of integration with other channels
- Lack of transparency
VS
T&S as a partner
VS
- Success oriented strategies
- Professional support in developing and implementing effective email marketing strategies.
- Extensive subject matter knowledge and expertise in email marketing.
- Detailed measurement & analysis of the campaigns
- Success-driven strategies to increase customer retention, revenue growth and ROI.
- Automation and personalization
- Continuous measurement, analysis and optimization
How does email marketing work ?
In today's digital era, email marketing has become one of the most important tools for reaching and effectively communicating with customers. Email marketing uses targeted emailing to send information, offers, updates and other relevant content to a group of people who have previously signed up for it. An effective email marketing strategy requires the following steps.
01
Structure of the e-mail contact list
The first step in email marketing is to build a quality email contact list. This can be achieved by encouraging website visitors to sign up to receive emails. Companies can also use offline channels such as events or retail outlets to encourage potential customers to sign up. An email list consists of people who have already shown some interest in the company's products or services.
02
Content creation
Once your email list is built, the next step is to create interesting and relevant content. The content should aim to address the needs and interests of the recipients and provide them with added value. This can take the form of informative articles, exclusive offers, newsletter campaigns, product updates, event invitations or even personalized messages.
03
Email list segmentation
One of the strengths of email marketing is automation. Companies can plan email campaigns in advance and send them automatically using tools. This makes it possible to choose the right time to send the emails and minimize the workload. For example, a welcome email can be sent automatically immediately after registration, while birthday messages are sent automatically to existing customers to strengthen customer loyalty.
04
Planning and automation
One of the strengths of email marketing is automation. Companies can plan email campaigns in advance and send them automatically using tools. This makes it possible to choose the right time to send the emails and minimize the workload. For example, a welcome email can be sent automatically immediately after registration, while birthday messages are sent automatically to existing customers to strengthen customer loyalty.
05
Compliance with legal regulations
When it comes to email marketing, companies must also ensure that they comply with the applicable legal provisions. This includes, for example, obtaining recipients' consent before sending emails and the option to unsubscribe from receiving further messages at any time. Companies should be aware of applicable data protection laws and ensure that their email marketing practices comply with them.
06
Measurement and analysis
To evaluate the success of an email marketing campaign, it is important to measure and analyze the right metrics. Typical metrics include open rate, click rate, conversion rate, and unsubscribe rate. This data provides insight into how well messages are resonating with recipients and how effective they are at triggering the desired actions. Analyzing these metrics helps optimize future campaigns and achieve better results.
Scale your online store with T&S now
In a free ad account audit, we analyze your initial situation and create an individual strategy with the most promising ad channel for your eCommerce business
FAQs to email marketing for online stores
We have summarized the answers to the most frequently asked questions related to email marketing below.
What is email marketing?
What are the benefits of email marketing?
Email marketing offers several advantages for companies. It enables direct communication with customers, promotes customer loyalty, increases sales, supports customer acquisition, and provides a way to measure and analyze campaign results.
How do I build an email list?
An email list can be built through a variety of methods. Companies can encourage visitors to their website to sign up to receive emails. Offline channels such as events or points of sale can also be used. It is important to emphasize the added value that subscribers enjoy by receiving the emails.
How often should I send emails as an online store?
The frequency of sending emails depends on various factors such as the nature of the business and the expectations of the subscribers. It's important to strike a balance between not being too intrusive, but also not being forgettable. Regular and consistent communication is recommended, but individual test runs can help determine the ideal frequency.
How can I personalize my email campaigns?
Personalization is an important aspect of email marketing. By segmenting the email list and analyzing data such as buying behavior, interests, and demographic characteristics, customized content and offers can be created. This increases the relevance of the emails and improves the chances of positive responses from recipients.
Services Mail Marketing with T&S
We are a leader in performance marketing for online stores, providing comprehensive solutions for e-commerce businesses to build and successfully implement effective email marketing strategies.
You can count on our professional know-how and experience, especially in the following areas:
Development of an individual e-mail marketing strategy for your company
Based on your individual goals and ideas, we work with you to create the optimal strategy for successful email marketing for your business. From setting up individual campaigns and creating relevant email content to constantly monitoring and optimizing the performance of your email marketing activities, the Twist & Schirm team is your professional partner at all times.
Target group analysis and segmentation
Twist & Schirm enables e-commerce companies to effectively segment their email lists and send targeted messages to specific audiences. Segmentation is based on various criteria such as buying behavior, interests, demographic characteristics or past interactions. By accurately analyzing target groups, companies can create relevant content and offers tailored to the recipients' individual needs and preferences, significantly improving the customer journey.
Email Templates and Design
An appealing appearance and professional design are crucial to attract recipients' attention. Twist & Schirm offers a wide range of email templates and design options that enable e-commerce businesses to create attractive and engaging emails. By customizing colors, fonts, layouts, and images, businesses can reinforce their brand identity and ensure consistency in their email campaigns.
Compliance with legal regulations
As an experienced email marketing agency for online stores, we naturally also support our customers in complying with the applicable legal regulations in email marketing. This includes ensuring that email recipients consent to receive emails and that they can unsubscribe from the newsletter at any time. Twist & Schirm ensures that companies comply with applicable data protection laws and regulations, thus strengthening recipients' trust and avoiding potential legal risks.
Automation and personalization with Klaviyo
Twist & Schirm uses powerful automation tools for effective performance marketing, such as Klaviyo. This allows us to efficiently plan and send your email campaigns in an automated way. Personalized emails based on recipients' buying behavior, preferences and demographic characteristics increase the relevance of messages. This makes it possible to send targeted emails to specific target groups and thus achieve a personalized appeal.
Automated follow-up campaigns
With Twist & Schirm, e-commerce businesses can set up automated follow-up campaigns to follow up with customers after a purchase or interaction. These follow-up emails can provide recommendations for similar products, thank customers for their purchase, or encourage them to take further action. By using automation, companies can ensure that customers stay in touch on an ongoing basis and improve the customer experience.
Measurement and analysis
As your reliable and competent partner in email performance marketing, Twist & Schirm offers detailed measurement and analysis tools that can be used to track the success of email marketing campaigns at any time. This provides important insights into open rate, click rate, conversion rate and unsubscribe rate. Based on this data, e-commerce companies can continuously optimize their campaigns and make improvements to achieve better results.
What is Klaviyo?
Klaviyo is an American marketing automation platform that specializes in e-commerce companies. It is a tool that allows online stores to effectively optimize their marketing activities and create personalized communications with customers. Klaviyo offers a wide range of features, including segmentation of customer data, automatic sending of emails and SMS, creation of multi-level email flows, and integration with various store systems such as Shopify, Woo Commerce, and Magento. Klaviyo is a DSGVO-compliant email marketing software. By using Klaviyo, together we can improve your customer retention, increase sales and run more targeted marketing campaigns.
What is the advantage of Klaviyo in E Mail Marketing?
The advantage of Klaviyo in the field of email marketing is that it allows companies to make their marketing communications more effective and targeted. The main advantages for Klaviyo are for us:
Personalized customer targeting, email campaign automation, integration with e-commerce platforms, detailed tracking and analytics, DSGVO compliance.
Overall, Klaviyo enables more effective, personalized and automated customer communications, resulting in increased engagement, conversion rates and ultimately revenue. This is also demonstrated by our successes with existing customers to date. We'd be happy to explain more about Klaviyo in our initial consultation.